Why join AFDR?
AFDR aims to help distributor sales reps (DSRs) sell more stuff through information and training. READ: Six major benefits-FREE!

Who should join?
Anybody connected with foodservice sales.  DSRs, TMs, MAs, distributors, brokers, manufacturers and ad agencies.

What's the Resource Center?
It's the first one-stop shop being created for all the sales tools and info you need.

LIVE FROM THE 2008 NRA SHOW!

TECHNOMIC: "HEALTHY" IS STILL HOT... BUT IT'S HOW YOU MARKET IT TO SELL IT!

Research leader Technomic says health and wellness remains a hot topic with operators... but it's how DSRs help operators sell the concept that separates the winners from losers.

Want to hear more?

Click PLAY button below to hear the complete audio version of this interview. 

Right click this link to download full audio interview.